Spending on Online Ad Will Increase by 20% This Year with TV Ads Increasing Too
According to eMarketing, online ad spending is predicted to increase by 20% for this year that is estimated to reach up to around $40 billion. eMarketing Principal Analyst, David Hallerman, added that by around 2014, it can go up to $52.8 billion. The comfort level of advertisers is at the highest level and this provides a big help for many advertisers and big companies to put larger shares online.
It was also predicted by eMarketing that print ad marketing on the other hand will be highly affected by this new development. More predictions are going out that this year; online ad spending will go over the total amount of ad spending on both print newspapers and magazines. This will be the first it will be going to happen; estimates will be at $39.5 billion for online ad versus $33.8 billion for print ads.
TV Online and TV Ad Marketing and Radio Advertising
One marketing side that will not be much affected is TV ad marketing and it is believed that it can even benefit from the escalation of Internet ad spending. It was estimated the TV ads will reach around $72billion in 2016, which is estimated to be $10 billion higher than what online ad will generate.
These predictions have been very possible due to statistical results on the steady increase on online ad spending. It was reported by Kantar Media last year that online media was responsible for over half of the dollar earning in total ad spending during the first half of 2011.
During the last part of 2011, many companies have reported that they made plans to include interactive TV to their Internet marketing strategies. One company that announced that they would expand their booking solution throughout the android platform for Google TV, Kindle Fire and Android devices is the InterContinental Hotels Group.
The Vice President of Web and Interactive Marketing, IHG, Michael Menis stated that, because of the extreme popularity of tablets and interactive TV to consumers, they will continue in expanding their reservation alternatives and brand existence with the use of these new and fast-growing trends.